The red strip on the outer lip is sticker - ebay search for "reflective wheel stripe"
Thanks - found a cobalt blue stripe at Amazon that might be an easy way to get towards a HP4 Competition looking wheel by applying directly to the black painted wheel of an HP4 Standard. Not nearly as nice as your painted wheels but way easier. Here is a link:
NHBiker, the stripe is only for the edge of the wheel, just like the red stripe on these wheels. The center is still going to be black. Actually the professional painters can paint the wheel even while its still mounted on the bike. These are experts. At $150, total this is a great choice. You can get the wheel color matched to a HP4 wheel. Or to the color trim on your fairings.