What's the big deal with these fancy aftermarket brake-levers?

[yuvraj8511]

For me its the choice of colour and adjustability.

[BavarianBomber]

LOR (length of reach) for me on both my clutch and my brake is nice. (I have really big hands). Color is nice, although my time in FL has taught me that NO anodizing is safe from the FL sun. Hopefully my CRG's will make it longer in the NC sunshine.

[Jayhawkk]

Looks and feel. Mostly looks

[sbs]

I can't do without a set of shorties; my riding style is fixed after 33 years of riding and I am so used to using only two fingers to brake and two fingers to shift down, that I can't stand full-length levers any more.

Couldn't care less about how they look, but I do care about their quality and adjustability.

[WarpSpeed]

Leverage....
Bought it for looks initially but now I like the angle of how it sits....
and I agree with flaminglips too

[Loomis]

I like the Adjustibility, and that they folding easy for replacing a lever.