BMW Motorrad’s new president stunned the world when he officially announced a new ultra-sport literbike built to take on the established Japanese competitors both on the sales floor and the World Superbike Championship.
The new bike is dubbed the S1000RR, and it marks a bold new direction for the formerly staid German brand.
“We are confident that we will be able to start the Superbike World Championship next year with a convincing all-round package, and that our series motorcycle will be just as convincing,” said Hendrik von Kuenheim, a 20-year veteran of BMW and now the General Director of BMW’s motorcycle division. “In both terms of both its technology and price, our Supersports will be absolutely competitive.”
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2009 BMW S1000RR Preview on Motorcycle.com
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2009 BMW S1000RR Preview
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